5 Tips For Creating A Sticky Strategic Vision

Yesterday at work, I had a discussion on vision statements. And today in my inbox is a FastCompany post on the same subject. Coincidence or what!

One of the articles referred to by the author is a good resource for anyone working on framing vision statements. The five practical tips shared by the author are:

ShubhadeepB_VisionStatement

#1  Articulate your organization’s “core idea” — help make decisions

  • Southwest’s “THE low-fare airline”

#2  Don’t zoom out, choose — makes hard choices to create focus

#3  Make the vision concrete — concrete goals helps everyone share common picture of the destination

  • JFK’s “We will put a man on the moon and return him
    safely within the decade.”

#4  Show why employees should care about it — make your employees feel proud & want to support it

  • Sony in the 1950’s wanting to become the company most known for changing the worldwide image of Japanese products as being of poor quality

#5  Consider the virtues of single focus – change can happen quickly when leaders orient the company toward a single, bright-line goal.