Acing It In The Experience Economy

It takes 2 days to deliver the book. So Amazon lets me start reading the Kindle version immediately & avoid the wait.

Tiny steps all along the journey to ace the customer experience 👍

Customers *Must* Be Part of the Co-Creation Process

The Economist Intelligence Unit surveyed 226 executives at global enterprises to find out how smart companies innovate as part of a Oracle sponsored study about cultivating business-led innovation.

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One of the key findings of the study has been that “companies furthest along the innovation path utilize customer data and customer participation in their product and service improvements. Fifty-four percent of respondents in this group actively collect customer feedback and analyze customer data for clues to innovate effectively, but in different ways.”

As Oracle SVP Bob Evans blogs: “Customers *Must* Be Part of the Co-Creation Process. As companies of all sizes and across all industries realize that the co-creation of value and of experiences with customers can be a profound way to boost customer loyalty, they also must recognize that relevant innovation in a customer-free vacuum is impossible. Mid-size and smaller companies ($500 million or less) connect directly with customers in interviews about product design and testing, while companies with revenue above $1 billion or more likely to use social technology and sentiment analysis to uncover customer-focused innovations.”

You can find the details of this study & the report at the Oracle feature page or The Economist Intelligence Unit site.