BusinessWeek’s 2008 Innovation Prediction lists customers as more powerful than competitors. The reason – disruptive innovation is coming more from places other than the competitive environment.

== Consumer collaboration for innovation
== Listen to the voice of your customers even better ..so that you understand them better
== Customer strategy is the only strategy
== Focus on customer experience

Check the slideshow (http://images.businessweek.com/ss/07/12/1214_innovations08/index_01.htm) for the complete list of predictions.