What is a customer centric organization?

A post by a fellow blogger triggered this thought process in me – What is a customer centric organization?

I would believe that the following are some key identifiers of a customer centric organization –

  • customer centricity is a strategic imperative rather than a group or department or annual or marketing initiative
  • the decision making process in the organization places the impact of the decision on the customer as its focal point
  • customer success is a key consideration across the rank & breadth of the organization
  • a strong belief that customer success & customer service is what will eventually lead to organizational profits
  • customer focus is a key element of the organization’s culture
  • customer loyalty is constantly & actively sought

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