#1 Novartis initiates customer centricity initiative

Bloggers & pundits alike are saying that the tough economic situation would prompt many companies to get onto the customer focus bandwagon. True to their words, Novartis has announced its restructuring plan to implement many initiatives – Customer Centricity being one of them. 

  • to implement a new regional US business model that will better address customer needs and differences in local market dynamics. 
  • is designed to be more effective at driving sales growth by better meeting the diverse needs of multiple customers as well as a more efficient deployment of resources