Being Authentic While Competing

Apple products not supporting Flash has been a discussion point for a while now. Steve Jobs has now released a letter explaining why Apple thinks Flash is no longer necessary ~

By publicly discussing the thought process behind certain business decisions, Apple is building “authenticity” into it’s brand values. While the public debate on this topic will continue, Apple has just demonstrated that it is willing to be transparent, engage in a debate & be held accountable by it’s user base for it’s decisions.

Authentic indeed!