Kano Model – resources

Kano does seem to be in the air! I have come across atleast 4 blogs in the last few weeks bringing the Kano Model to the surface in the context of customer focus.


A few take aways & additional resources (at the end of this post) –

  • the model forces design teams to think from a customer perspective & helps bring a balance of what can be delivered & what is expected to be delivered
  • like a healthy food diet, service or product design too should allow for a proper mix of threshold, performance & excitement attributes

Such basic stuff ..yet needs to be reminded yet so often.

Resources: