My Take: The Innovation Secrets of Steve Jobs


Though I haven’t read the book itself, I have come across a fair share of references to the book & also interviews of the author Carmine Gallo. Listed below are a few of my notes from the book & its message:

  1. Do What You Love
    • Do what you love. For anyone who has not found their passion yet, Jobs recommends they keep looking till they find it rather than getting into something one don’t care about.
  2. Put A Dent In The Universe
    • Have a vision that is much bigger & more impactful than your product / service.
  3. Kick Start Your Brain
    • The most important skill that separates innovative people from others, is their ability to connect seemingly unrelated issues or concepts from diverse experiences. Opt for varied life experiences.
  4. Sell Dreams, Not Products
    • Advertising should show how the product can make life better, rather than flashy visuals and texts. The iPad + Velcro video popped to mind.
  5. Say NO To 1,000 Things
    • Eliminate clutter & keep it simple. Apple is as proud of all the things they don’t do, as they are about the things they do.
  6. Create Insanely Great Experiences
  7. Master The Message
    • Explain your product / services in three precise points to make the message easy to remember. Consistency of messaging is as important as the message itself.

~ Technometria with Phil Windley (podcast)
~ Fast Company (article)

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