Volvo’s Quest For Customer Centricity


Here is an interview of Volvo’s Stuart Lennie where he shares some of the thought processes behind Volvo’s quest to become customer centric.

Customer Centricity: It’s Not Easy, But Worth It

In this interview with Stuart Lennie, President, Volvo IT, North America and VP, Volvo’s Global Sales to Order Solutions Unit, we get the opportunity to learn from another company that is not just talking about the customer, but actually implementing the significant strategic shifts required to become customer centric. Volvo has developed a vision, a strategy and a methodology to keep existing customers by understanding what is important to them.