——————–
Over the last few weeks, at least a dozen friends have commented on the lack of activity on this blog. This was inspiration enough.
——————–
I came across this interesting post by Matt Ceniceros about how FedEx is using social media to connect with its customers. In the post, Matt explains 5 lessons :
-
Social media expedites your ability to intelligently gather information – gather information about feelings, perceptions, reactions & customer sentiments
-
Social media humanizes a company – establish common ground for your company & brand
-
Social media allows you to engage in in-depth conversations – its about sharing not selling, facilitate customer conversations & influence it
-
Social media uncovers opportunities fast – enable real time relationships with customers
-
Social media simply takes you back to basic – its all about communicating with your customers
Read the original post here.